In a blog post the RIAA questioned the success of Google’s strategy of demoting piracy websites. According to the association they have found no evidence that could lead them to believe that Google’s measures have really paid off. "We have found no evidence that Google’s policy has had a demonstrable impact on demoting sites with large amounts of piracy," notes RIAA in a blog post.
Back in August 2012 Google announced that it would work on its search algorithm and introduce changes such that offending websites will be downranked in a bid to prevent the proliferation of piracy. Google had noted that making such changes would actually help users find legitimate content instead of pirated content.
RIAA noted that in the six month period from August 2012 to February 2013 Google has received tens of millions of take down requests but, Google’s actions haven’t really led to concrete results and that the offending websites are still appearing on the first page of Google search results. “The sites we analyzed, all of which were serial infringers per Google’s Copyright Transparency Report, were not demoted in any significant way in the search results and still managed to appear on page 1 of the search results over 98% of the time in the searches conducted;” noted RIAA.
According to some evidences presented by the association, legitimate sites Amazon, iTunes and others were 8 times less likely to feature in the top search results as compared to piracy sites.
Detailed report by RIAA can be found here.