Facebook to soon begin testing new ‘video matching technology’

Facebook is reportedly developing a new “video matching technology” which will help the social networking giant tackle ‘freebooting’ issue.

A large number of copyright holders have complained about their videos being posted on Facebook without their permission.

Also, a recent report compiled by video marketing and social media consulting companies Tubular and Social@Ogilvy stated that most of the popular videos posted on Facebook were pirated.

Taking note of the issue, Facebook on Thursday said that it would be deploying new video matching technology that will enable select media companies, multichannel networks and individual video creators to identify matches of their videos posted across Pages, profiles, groups and geographies on the site.

The video matching tool will evaluate millions of video uploads quickly and accurately, and when matches are surfaced, publishers will be able to report them to Facebook for removal.

Facebook has already been using a system called Audible Magic that uses audio fingerprinting technology to identify and prevent unauthorized videos from making their way to the site.

But the social networking giant is making improvements to their existing procedures so that infringing content can be reported and removed more efficiently, and to keep repeat infringers off their service.

Facebook noted that it will soon begin testing the beta version of the new matching technology with a small group of partners, including media companies, multi-channel networks and individual video creators.

It also plans to roll out this technology to more partners in the future, as well as to continue to build upon their already-existing tools.