Amazon has announced the official launch of its High Dynamic Range service for Prime Instant Video in the UK.
Prime Instant Video subscribers in the UK can now access Amazon Original series in HDR at no extra cost. Amazon had launched its first HDR content to its US subscribers on Samsung SUHD televisions back in June.
Amazon Prime members can now watch Amazon Original Series, Mozart in the Jungle and the pilot of soon-to-launch Red Oaks in HDR picture quality. Additional titles in HDR and expanded device compatibility can be expected this year as Amazon continues to work with Hollywood studios, technology leaders and global consumer electronics companies to expand the Amazon HDR experience.
The new HDR media streaming service brings greater contrast to the screen with brighter colours, enhanced shadow details and distinct highlights to make images appear vivid, rich and lifelike.
Jay Marine, Amazon’s VP for Instant Video in the EU, said HDR provides a truly stunning visual experience and the company is excited that their original series, Mozart in the Jungle and the pilot episode of Red Oaks are the first titles to be made available in the unmatched picture quality.
He added that Amazon is looking forward to add even more in HDR for all the customers to enjoy this year.
The launch makes Amazon the first video streaming service to offer content in HDR. Rival Netflix is also planning to roll out HDR for its own original series sometime later this year.