uTorrent exploring new revenue model alternatives

It seems the world’s most used BitTorrent client, uTorrent, which currently has over 150 million monthly users, is keen in revamping its revenue model and charge money from users.

Until now, the light-weight BitTorrent client has been a free piece of software for its users. It has been trying to monetize to support its development team by bundling software as well as serving ads. Although, the revenue model works but it’s also an annoyance for users and the company itself, as it associates the torrent client with riskware.

The same revenue model did provide BitTorrent with the necessary funds, but it says that they have “never been satisfied with this revenue model” as “it requires compromises that detract from a premium user experience.”

In a blog post, the BitTorrent team notes that they have been having internal discussions for the past several months on how to provide a better user experience with uTorrent while also financially supporting the team that is working behind it.

“We want to find a model that adds value to our product and our users. We want to find a better way,” the uTorrent post reads.

The team says it will be testing a few options during the next few weeks and months.

The blog post notes that the team’s main goal will remain to make uTorrent the best client out there while being transparent about the changes in the revenue model.

Furthermore, the team says that there will be options for every budget. This suggest that uTorrent will start to charge users, at least some of them – in the form of monthly subscription or per download or even one-time buy. There are also chances that the team may ask for a voluntary donation or it may be modularised with users having to pay for added functionality.

However, the fact remains that all these are mere speculations and we don’t know exactly what the team will decide on.