Baidu, China’s largest search engine giant, has officially launched a HDMI TV dongle which offers services similar to Google’s Chromecast and has made it available for a similar price tag of $32 (€24).

Baidu’s Chromecast clone device allows users to stream media from their smartphones, tablets and laptops wirelessly to the TV screen when it is plugged into the HDMI port. The new device also supports iQiyi content, DLNA, BDPlay and Airplay which will enable users to watch videos easily on their TV.

The Baidu Shadow Stick is powered by cortex-A9 dual core processor clocked at 1.5GHz, has 1GB RAM and 4GB internal storage, supports RMVB, WMV, MOV, MPG among other popular video formats, has a built in Wi-Fi function. One can watch 1080p videos on compatible TVs and Baidu claims that its Shadow Stick is based on cloud core technology and is cloud-accelerated.

Earlier this month, Baidu also launched its smart TVs in China under its iQiyi brand and three other gadgets including a USB WiFi dongle, a TV dongle and a wireless router. The USB WiFi dongle is already on sale for as little as CNY18.90 ($3), while the TV dongle has been rolled out today. However, the company is yet to roll out its wireless router.

This is not the first time that Baidu has followed Google’s footsteps. The Chinese company launched ‘Baidu Eye’ earlier – a product suspiciously similar to Google Glass. It seems that Baidu can go to any extent to replicate Google’s successes in all ways possible.

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Megha has been a news contributor with many technology blogs and has been actively contributing to ParityNews.com for quite some time now. Megha mainly covers business news but, occasionally covers news about the Internet, software and gadgets. She has over 3 years of experience working as a technology writer.