BlackBerry axes dozens from its US sales force

By Tuesday, September 10, 2013 0 , , Permalink 0

BlackBerry, in a bid to save on operational costs by internal restructuring, has laid off dozens of employees from its US sales force on Monday, new reports claim.

Canadian technology blog Cantech Letter is claiming, through sources familiar with the matter, that the Z10 maker has laid off more than half of its salesforce. The blog claims that members of BlackBerry’s consumer sales team are basically “gone” and enterprise salesforce is “gutted”.

The Wall Street Journal on the other hand is also reporting the same with a statement from BlackBerry’s spokesperson which confirms the layoffs. The statement isn’t elaborate and only reads, “I can confirm a small number of employees were laid off today.”

BlackBerry has had a painful year so far with the lackluster performance of its BlackBerry OS 10 powered devices – Z10, Q10 and Q5 not able to deliver as expected. Just a couple of months back, BlackBerry witnessed the departure of its US sales VP Richard Piasentin. Piasentin’s exit was preceded by layoffs of 5,000 employees. BlackBerry has also cut 250 jobs recently at the company’s Waterloo, Ontario, product-testing facility.

BlackBerry’s market share has been steadily falling over the past few years. As per IDC reports, BlackBerry’s global smartphone market share in the second quarter stood at 2.9 percent as compared to 2012’s second quarter results of 4.9 percent.

Last month, the handset manufacturing company announced the formation of a special committee which will be exploring strategic alternatives for the company and has put itself for sale. BlackBerry in order to enhance value, expand its scale and boost up BlackBerry 10 deployment, has announced that the company is open for everything from partnerships to joint ventures.