If you are a BlackBerry owner navigate to BlackBerry World or click on the link here and you will find that developer S4BB has developed over 47k apps for the platform – surprisingly most of them are just spammy apps that don’t add any value.
Apps like ‘Restart Me Free’, ‘Daily Quote’, ‘Lock for SMS’, ‘Search for Amazon’, ‘Silent Foto Free’ are just a few among the thousands of apps on BlackBerry world that actually have no utility whatsoever. Considering that BlackBerry announced back in May that developers were increasingly interested in making apps for the platform and that BlackBerry World had more than 120,000 apps at the time raises questions about the authenticity of the claims and on the approval process that goes behind accepting these apps.
S4BB may have a few useful apps for the platform but, it doesn’t mean that all the apps that the developer would have developed are of ‘A’ category. First spotted by BerryReview the damning number of apps raises a huge question on the tactics employed by BlackBerry to raise its developer profile.
Spam applications slipping into app stores isn’t a new problem but, a single developer having over 30 per cent of apps in a single app store is just unprecedented. BGR India got in touch with BlackBerry and this is what they were told by Varghese M Thomas, director corporate communications, India and SAARC region:
“Developers in all app stores employ a number of different monetization tactics. BlackBerry World is an open market for developers and we let market forces dictate the success or failure of these tactics. Discoverability in overcrowded stores continues to be an issue affecting all developers. This is why we have worked hand in hand with developers on the Built for BlackBerry program to help showcase apps and games that exemplify the power of BlackBerry 10.”