Mozilla has been busy including anti-tracking features in its browser and one that has been criticized by the Interactive Advertising Bureau (IAB) is the default blocking of third-party cookies. This particular feature would block all third party cookies by default and users would need to decide for themselves which cookies will be allowed on their systems and which won’t be.
This is what the IAB is objecting to. Back in July, Randall Rothenberg, CEO of IAB lambasted Mozilla for its default third-party cookies blocking plans. Rothenberg said that that the company has “lost its values” as it took away users’ rights on controlling cookies and how they were used on their systems.
The ramblings didn’t end there and a couple of days back IAB took out a full page ad urging users to stop “Mozilla from hijacking the Internet”. Through the advert IAB has claimed that the Firefox maker wants to be the “judge and jury” when it comes to business models on the web. According to the IAB, Mozilla wants to eliminate the cookies which enable online advertisers to reach the right audience.
“If cookies are eliminated, it is clear to us that consumers will get a less relevant and diverse Internet experience”, reads the advert. The bureau went on to claim that currently users have control over whether they want to receive interest based ads or not.
There are quite a few including us who are not in sync with IAB’s claims here. Mozilla is not eliminating the third-party cookies. All it is doing is handing over complete control of cookies back to users and that too in a transparent way.