HTC, on August 5, reported its consolidated revenues for the month of July – NT$15.728 billion (US$524 million) – its lowest till date if we consider the last five months starting March, 2013. HTC also reported month-on-month drop of over 28 per cent and a year-on-year drop of over 37 per cent in revenues.
For the quarter ending September, HTC has forecast consolidated revenues in tune of NT$50 billion and to achieve this it would be required to net at least NT$17.14 billion during August and September. These numbers are far from reality as HTC One’s delay is responsible for most of the slim sales and there is no other smartphone in its kitty that would help it achieve the required sales.
The Taiwanese company is all set to launch HTC One Mini – pitching it directly against Galaxy S4 mini but, the more time it takes to launch the device, the more losses it will make as S4 mini has already started selling like hot cakes.
According to reports, HTC will be unveiling HTC One mini something in August but, the launch is not going to be global. HTC will launch the smartphone across all major markets initially followed by a global launch in September.
The HTC One Mini packs a 4.3-inch display, Qualcomm Snapdragon 400 SoC clocked at 1.4GHz, 1GB RAM, 4-megapixel rear camera, Sense 5 UI, Zoe and Blinkfeed among other features.