In a Tumblr post Yahoo’s CEO Marissa Mayer revealed that the blogging service will be operating independently and David Karp will be remain CEO. “We will operate Tumblr independently. David Karp will remain CEO” read the post. The post further read “The product roadmap, their team, their wit and irreverence will all remain the same as will their mission to empower creators to make their best work and get it in front of the audience they deserve.”
The message from Mayer indicates that Yahoo acknowledges the fact that Tumblr has a good thing going on and that it doesn’t need to interfere with it. The same sentiment is reflected in Karp’s post, “Our headquarters isn’t moving. Our team isn’t changing. Our roadmap isn’t changing. And our mission – to empower creators to make their best work and get it in front of the audience they deserve – certainly isn’t changing.”
The acquisition announcement hasn’t seemingly gone well with quite a few users of Tumblr as according to Matt Mullenweg, founder of WordPress, imports from Tumblr to WordPress have shot up to 72,000 posts per hour as compared to the normal rate of 400 to 600 blog posts.
Mullenweg is of the opinion that even though Yahoo’s offer seems generous, it is still “tenth of the value that will be created in these platforms over the coming years.”