The new set of rules explicitly prohibits anyone from using in-game videos or other material to make money if the content in question is produced through a game that was published by Microsoft Studios. The Game Content Usage Rules restrict gamers from generating revenue through games like Halo, Fable, and Age of Empires.
Content creators have been making it big on sites like YouTube by creating videos of game play, montage clips of titles in the Halo series and others by gaining partnerships with video sharing sites thereby receiving a cut from the advertising revenue generated because of their videos. But, the new rules changes this all.
One of the point reads, “You may post your Item to a page or website that has advertising, but only if you do not earn any money from that advertising.” The next part is a whole lot interesting as it calls out YouTube and Vimeo by name. It reads, “if you post your video on Youtube or Vimeo and there happens to be an advertisement next to it, then as long as you don’t get paid for that advertisement, the fact that there is an advertisement on the page doesn’t break these Rules. But enrolling in the Youtube partner program (or other similar programs), where you are entering into an agreement to get paid, is not allowed.”
The release of Halo 4 is just around the corner and with a lot of content already created around this title companies will definitely be worried about these changes. MLG seems to be least bothered about this though. Sundance DiGiovanni, CEO MLG, tweeted that the company has got it covered as they have got usage rights for the games they run.
To all the folks freaking about the MSFT usage changes – they’re just the first.MLG is fine – we get usage rights for the games we run.
— Sundance DiGiovanni (@MLGSundance) October 9, 2012