Developers are having questions as to whether it will be possible for them to develop and publish apps for Windows 8 on the web for users to download them directly without having to go through the Windows 8 Store. The answer, it seems, is a simple ‘No’.
While answering one such question, “will public dissemination of Metro apps be limited to the Windows Store?” Ronnie Vernon, Community Moderator at Microsoft Answers revealed that the store apps can only be distributed through the Windows Store. “The Store Apps (formerly Metro) can only be distributed through the Windows Store”, he answered.
Vernon, while explaining the requirements to be met by developers, said that they would need Developer’s license and that each of the app must go through a certification process and the app needs to be validated before it is placed on the Windows Store. Developers “must have a Developers License and each app must go through a certification process and be validated before being placed in the Windows Store”, he said.