Google Updates Search Algorithm to Punish Copyright Infringing Websites

On its official Inside Search blog post, the Mountain View based company said that it wants to deliver more meaningful and legitimate search results to its users. Google said that its search algorithm that uses over 200 signals to deliver best possible results has seen inclusion of copyright infringement notices as a new signal.

This change “should help users find legitimate, quality sources of content more easily” wrote Amit Singhal, Senior Vice President, Engineering at Google in the blog post.

Google has been working towards removal of copyright infringing material from its search results and according to its latest stats it has removed —“more than 4.3 million URLs in the last 30 days alone.”

The search engine giant did mention that it doesn’t hold the powers to determine whether a webpage or a complete website is infringing on any copyright and that only courts are in a position to determine such an infringement. For this reason it is not going to remove any of the pages from the search results. But, the update will definitely influence the ranking of some search results.