Microsoft Sheds ‘Metro’ Branding, Working on Replacement

The Verge reported earlier today that Microsoft has asked developers to shed the ‘Metro’ UI name and instead use ‘New User Interface’ when they try to describe their apps, products or any kind of documentation. But, it seems that now the Windows 8 maker is getting rid of this name for good.

Microsoft is saying that they used ‘Metro Style’ as a codename while developing apps. “We have used Metro style as a code name during the product development cycle across many of our product lines,” said a Microsoft spokesperson. Microsoft denied commenting when asked whether there is a trademark dispute with Metro AG over the name.

This definitely doesn’t sound too convincing as Microsoft is still using Metro on its Windows Phone 7 tutorials page and has been doing so quite aggressively while describing Windows 8.  Such a sudden stance is just an indication that Microsoft may very well want to avoid a trademark dispute just before launch of the highly awaited Windows 8 and Windows Phone 8 operating systems.

The Verge has it from an internal memo that it got its hands on that the Windows team is “working on a replacement term” and that until then employees have been asked to use the term “Windows 8 style UI”.